SIGCHI.be event in Louvain-la-Neuve

SIGCHI.be, the Belgian chapter of the ACM Special Interest Group on Computer Human Interaction (SIGCHI) of the Association of Computing Machinery (ACM) brings together individuals living in Belgium who have a keen interest in Human-Computer Interaction, Usability Engineering, Experience Design and User-Centered Design - to exchange ideas, learn from and get to know each other.

2009 is going to be a tough one. Budgets are being cut and projects put on hold. On top of that, many fear for their jobs and have become reluctant to innovate or explore. These are times, however, where entrepreneurship, creativity and innovation can really make a difference.

The current climate is an opportunity to question your business and organizational model, to explore new routes, to invest in talent and challenge your clients … but also to better understand their needs.

At the next SIGCHI.be event on Tuesday 17 March, Pieter Goiris, CEO of Boondoggle, discusses the approach his communication agency has taken in face of the global downturn: introducing a mix of creativity, data, content, social networking, point of sales and experience into ROI-driven services, campaigns, solutions and projects. The remedies of Pieter Goiris may very well apply to our own HCI industry: entrepreneurship, humor, Zen, creativity, flexibility, music, DNA, involvement, engagement and dreams. And maybe also the brand ‘Obama’.

After Pieter’s talk and a short break, it's demo time again! This time over, we are looking for demos of advanced, non-traditional user interfaces (touch, gesture, etc.). We already have demos scheduled by Hasselt University EDM, Alcatel Lucent and Namahn, but we’re still looking for additional demos. So, if you’re interested in showing us something of your cutting-edge work, please send mail to david.geerts@soc.kuleuven.be. Note that your demo doesn't have to be a fully working system: prototypes, online demos, posters, mockups and the like are perfect alternatives.

This is where you can sign up:
http://www.sigchi.be/events

Schedule

17:00 - 17:15 Introduction
17:15 - 18:00 "Brands, agency life, crisis & Obama" - Pieter Goiris, Boondoggle
18:00 - 18:30 Break
18:30 - 19:15 Demos of advanced user interfaces
19:15 - 20:00 Food and drinks, HCI networking

Pieter Goiris

Pieter Goiris is co-founder & CEO of Boondoggle. He holds a Master Degree in Organizational Psychology from the KU Leuven and a Bachelor Degree in Agriculture Engineering from the University of Ghent. In his current position, Pieter is responsible for general management, business and strategy in Belgium, and for internationalization. He grew Boondoggle towards a leading advertising and communication agency with offices in three countries, Belgium, Ireland and Holland. He currently manages a team of about 65 people, with a revenue exceeding 8 Mio Euro.

Pieter sits on the board of several organizations that support the development of the marketing communications industry, such as Medianet Vlaanderen, Association of Communication Companies (ACC) and Interactive Advertising Bureau (IAB). Pieter is president of the board of two leading organizations in the Belgian Music Industry: Poppunt in Brussels (advice, content, projects and services) and the concert venue Het Depot in Leuven.

With friends, Pieter is developing a creative real-estate project in the oldest brewery of Stella Artois. This ‘creative minds’ project is intended to become the heart of creativity in Leuven within three years.

SIGCHI.be members: 15 euro
non SIGCHI.be members: 30 euro
ACM members that are not SIGCHI.be members: 20 euro
students that are not SIGCHI.be members: 20 euro

The venue

Salle Urbain Vaes
Université Catholique de Louvain
Louvain School of Management
Place des Doyens 1
BE-1348 Louvain-la-Neuve

Place des Doyens is near the train station 'Louvain-la-Neuve Université'
on Google Maps

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