Master Class: Service Design

In the future, the most valued digital products will be the ones that are integrated in a strong service offering. Through creative processes and methods, service design helps to conceive and shape the interaction between service provider and end-user.

Service design considers every aspect of service delivery: it teaches how to assess the immediate and long-term demand for service delivery over a range of channels and touchpoints, and how to evaluate offerings and strategies. Service designers can deliver added value for both users and providers, by improving not just ease of use, user satisfaction and æsthetics, but also the systems and operational processes behind the services.

In this master class, spend two days gaining hands-on experience and real insight into how to ensure the delivery of optimal product-service experiences to customers.

Methods and techniques include:

• Framing techniques
  • context modelling
  • COINS
• Field study techniques
  • immersion
  • observation
  • interviewing
  • diary-keeping
• Understanding the as-is customer experience
  • user perceptions
  • cause diagram
  • experience mapping
• Co-design techniques
  • persona and scenario writing
  • touchpoint diagramming
  • blueprinting
• Idea development techniques
  • storyboarding
  • scripting
  • table prototyping
  • field testing

The course is given by Namahn business partners Joep Paemen and Kristel Van Ael.

Schedule

We start at 9.00 AM and finish at 5.00 PM. For more information, please write to registration@namahn.com.

Location

The master class takes place in the design studio in Brussels. Directions can be found in the How to reach us section of this site.

Language

The master class is conducted in English.

Registration

Participation fee: 1.400 euro (excluding VAT) - each additional participant from the same company qualifies for a 10% rebate on the participation fee. Please register by filling out this form.

KMO-portefeuille 

Namahn holds the Qfor quality label, qualifying us for KMO-portefeuille (site in Dutch). KMO-portefeuille aims to provide SMEs based in Flanders affordable access to high-quality consultancy and training in innovation and international business. The organisation delivering the consultancy or training must carry a quality label, such as Qfor. SMEs based in Flanders may be entitled to a 50% refund for this course. See the Hoe registreren en aanmelden page for more information. 

Target audience

This seminar is aimed at designers, design consultants, innovation advisors, business analysts, product managers, service managers and R&D staff.

Spending the night

 If you wish to stay in Brussels overnight, we recommend Hotel BLOOM! - Google map.