Service Design

Service Design is design for experiences that reach people through many different touch points and over a period of time. Namahn focuses on those services where digital technologies lie at the core.

The service designer combines strategy and design thinking to make each touch point into a positive customer experience. In this way he aims at establishing an emotional bond between the customer and the service provider. A digital service designer combines knowledge about business, operations, change management, sociology, sustainability and marketing. Namahn's added value lies in integrating the digital aspects of the customer journey, creating an innovative and fluent experience.

Typical service design projects at Namahn are:

• Conceiving self-service for financial transactions
• Optimizing a company's portfolio of digital services
• Building a shared and innovative vision about the service delivery of a utility provider

The International Service Design Network is a LinkedIn group for Service Design professionals, students and supporters. It's aim is to develop, professionalize and promote this relatively new field of expertise.