Delivering results that truly meet the needs of our clients and their users starts from curiosity and builds on experience. We are comfortable working with the varied stakeholders that large projects involve. We aim to understand and explore the context of each project before we define the best possible solution.
Understanding the user’s needs and the client we are designing for is crucial for developing successful products. We start by analysing current problems and opportunities, building a clear description of the assignment that everyone accepts.
We have a wide range of techniques to select from when we start exploring a project, including mental modelling, storytelling, and conceptual and visual design.With stakeholder approval based on clear prototypes, we prepare the design roadmap and specification.
The focus is on clear, efficient communication and on collaboration with the development team. We make extensive use of visuals to help everyone in the project understand the issues and approach.
Understand What is the right question?
- FramingClarify current issues and opportunities
- Field studyStudy people and their activities in a natural setting
- AssessmentEvaluate the product or service, including the organisational context, using checklists and assessment frameworks
- Task analysisReach a deep and formal understanding of how work gets done, particularly in the mind of the user
- Requirements analysisRegister how the product or service should perform and which constraints are imposed
Explore What is the best solution?
- IdeationGenerate a multitude of ideas, out of the blue or by combination, and then have those ideas compete
- StorytellingCreate true-to-life descriptions and visualisation of how people interact over time with each other and with technology
- Mental modelingVisualize the understanding of the product or service that users would ideally construct in their minds
- ClassificationPut information in groups and put tasks in structures in order to increase efficiency of finding and executing
- Conceptual designConceive the initial outline of a design, leaving room for experiment and lateral thinking
Define How can we deliver?
- PrototypingBuild low-fidelity or high-fidelity simulations of the future experience in order to evaluate, test and refine
- Visual designCreate a look that is visually appealing and supports intuitive interactions
- RoadmapProvide a management-level overview of how the product or service can be brought to life
- Engineering specificationDocument the intended design in an appropriately formal way
- Follow-upSupport engineering and development in creating a highquality experience
Spec to build
Why human-Centered Design
Human-Centered Design delivers products or services that appeal to users and meet their needs. Human Centered Design raises the value of these deliverables by making sure they are:
effective – functionally fit and doing the right thing
safe – reliable and trustworthy
efficient – increasing productivity and facilitating decision making
intuitive – easy to learn and remember
fun – attractive and challenging
Both staff and customers benefit when an organisation pays attention to these factors, in many ways:
- users save time in their daily work, thanks to interfaces based around frequent tasks
- users make better decisions and fewer errors, because the information they need is better presented
- a user interface that makes tasks easy increases the chances of product acceptance
- a human-centered interface reduces the need for additional user support
- staff appreciate working with state-of-the-art tools, and users feel they are being taken seriously