Visual communication is regarded as an extremely effective means of conveying a message. Indeed a picture is said to be worth a thousand words, but, as the specially invited clients learned, their real worth must be carefully evaluated. Pictures express concrete, emotional and geometric concepts better than words. On the other hand they can be ambiguous, restrictive and poor at conveying abstract concepts.
Jean-luc Doumont, an experienced and respected speaker and consultant on structuring thoughts and constructing communication, demonstrated that the optimum solution comes from analysing of verbal and non-verbal coding. The non-verbal coding of pictures needs to be crafted as carefully as verbal coding of text to be sure of getting the message across.