EVS

Helping to grow the UX maturity and make the organisation and its product development process more customer-centred.

In 2022, as part of a new vision put forward by EVS’s management, both the Head of Research & Development and the Head of Marketing wanted the organisation to become more customer-centric, with a focus on the creative tools that EVS is putting in the hands of the customers for live storytelling. Since the user-centred design team within the organisation was lacking structure, EVS decided to ask Namahn for help. Namahn had helped EVS already in the past in the (re)design of software products.

ClientSectorLAnguageTeam
EVSLive video production technologyEnglish Project manager and two design strategists 

Approach

Namahn proposed to do a first assessment of the situation at EVS. During a one-day visit of the EVS headquarters in Liège, Namahn received demos of their software and conducted a series of interviews with different stakeholders, from Marketing and Product Owners to designers and engineers. The findings from this initial analysis led Namahn to formulate an action plan for EVS, around the following workstreams:

  • Redefine the current development process by making it more user-centred;
  • Build design capacity, through training and hiring new people, but also better leverage in-house user knowledge;
  • Raise awareness in the organisation around the need for more customer-centredness and consistency;
  • Introduce an EVS design system based on EVS brand guidelines and components.
Visual summarizing the different workstreams within the action plan for EVS.

In the two years that followed this initial assessment and action plan, Namahn has guided and coached EVS in implementing these different workstreams.


Through co-creative workshops with the EVS core team, we redefined the current software development process, to make it more user-centred. The idea was to include UX elements in the company’s current development process (EVS Agile Framework), create a blueprint that integrates design practices in the right place and time, and then formalize and generalize these best practices.

Co-creation workshop to redefine the current software development process.

Namahn also coached the team in introducing certain design rituals in their daily practice, for instance conducting field studies, user tests, and design reviews.


In the workstream to build design capacity, Namahn helped the existing team to grow into a full user-centred design (UCD) team. We first described the needed roles, skills and governance structure, after which EVS started recruiting several new designers from outside the organisation. However, we also put forward the idea to look within EVS itself for collaborators with a potential in design and an interest in helping the UCD-team. After an open call, more than 30 candidates showed interest. EVS started conducting interviews with them, which lead to the creation of a satellite team in support of the core UCD-team.

Through our collaborative work with Namahn, we were able to identify our pain points and needs, and set up diverse initiatives to bring EVS towards a more customer-centric approach.

Luc Donéa, Head of Product Delivery, EVS


Namahn is currently also helping EVS to introduce a new EVS design system that will guarantee more consistency between the different software solutions and allow designers and front-end engineers to work more efficiently.

Result 

By setting clear priorities through an action plan and by guiding and coaching the EVS team in implementing this plan, Namahn helped EVS take a big step towards becoming a more customer-centric organisation and growing a performing design operations team.

You can find out more about the work Namahn did for EVS in this article by Wallonie Design (in French).