Insights
Understand your users and system dynamics
You want to build a better understanding of your target audience and the larger business and systemic context.
We bring a combination of quantitative and qualitative research methods to the table, in order to help you understand the drivers, barriers, needs and desires of users, as well as the larger system dynamics at play. At the end, you receive report back with actionable insights to support an ongoing design effort or to inform a rethink.
Our research expertise
- Conduct qualitative research to gain an in-depth understanding of your users and stakeholders
- Identify larger patterns and trends through surveys or other forms of quantitative research
- Synthesise best practices from companies and organisations across the globe
- Perform requirements analyses to document the needs and expectations of users.
- Map the system and context to understand connections, dynamics and levers
“Actionable user insights are crucial to create a great product or service and understand its place in the market. At Namahn, we help you place your users at the heart of your offering to help you make the right decisions at the right time for your organisation.”
Sabine Geldof – UX researcher
Our insights approach
To better understand your users and system dynamics, we propose the following approach.
1. Scoping
We start with a first meeting to get to know you, the goals of your project and the challenges you face. Together, we define the scope of your project, establish clear objectives, as well as determine key stakeholders and how they are connected to the project.
2. Preparation
We then compile a research plan which outlines methods, resources and a project timeline. We select the most appropriate tools and techniques for gathering insights, such as interviews, surveys, or ethnographic research. We begin recruitingparticipants for user interviews and making logistical arrangements.
3. Execution
Whilst the project is running and we are gathering data, we work in a transparent way. Through regular touch-points with you, we will give updates, seek feedback and adapt to changes if necessary.
4. Sense-making and analysis
In the final phase, we analyse and synthesise the data we have gathered to identify patterns, trends and key insights arounduser behaviour and system dynamics. We transform these insights into actionable recommendations, highlighting what they mean for your design and decision-making processes.
5. Reporting
At the end you receive a comprehensive documentation and a summarised report of the project. This includespresentations, visualisations, user personas, journey maps, system maps and any other relevant artefacts. Together in a final meeting we review these findings, address any questions or concerns, and discuss any next steps.
